#9 Victoria's Secret Uses Facebook As A Marketing Tool

From November 19-30, nine vintage Victoria's Secret angel wings will be on display on Broadway between Houston and Prince streets.  The exhibit will display the wings is sealed Plexiglas cubes where guests can get their photo taken.  The pictures will then be uploaded to the Victoria's Secret Facebook page where users can tag themselves and download the picture.  What a great idea to promote the brand and allow brand loyal customers to engage in an interactive experience! Check out the sexy pictures below and the link for this years Victoria's Secret Fashion Show (Tuesday November 30th at 10pm) preview.

http://www.cbs.com/specials/victorias_secret/video/?pid=pJlX_PbKCjTjAvDufxK3XR8Knb29kAZI

 Sources: WWD.com and youtube

#8 New Show Formats

Many designers and high-end retailers are now incorporating multi-media elements, such as videography, to present their collections to their targeted customers.  

Yves Saint Laurent used a film shown on their website (www.ysl.com) to present their Manifesto Fall/Winter 2010/2011 Woman's Collection.  The model is filmed as she goes down the large staircase in slow motion.  Her outfit changes several times to showcase the line in a multi-media way. This enables the target audience to view the collect from the comfort of their home, no runway necessary!

http://ysl.com/us/en/index.aspx (YSL source) 

Edition 24 "The Film, The Look" is another section on the Yves Saint Laurent website that shows 12 of their different looks.  On the right side of the screen a brief description is given about the garments in the "look" and on the right is a quick video of a model moving in the outfit.

http://ysl.com/us/en/index.aspx

Extra Source:

http://www.suite101.com/content/fashion-goes-multimedia-a48873

#7 Trunk Show

A Trunk Show is a special sale in which vendors (such as Manolo Blahnik, and Watters Bridal) present their merchandise (shoes, wedding dresses) directly to customers at retail locations ( Leli Bridal, Neiman Marcus). This party atmosphere gives the showcased company the opportunity to highlight their products to a zeroed-in target market and make direct sales at the location. 


http://www.youtube.com/watch?v=euhtylxnRYo

This link shows a Manolo Blahnik exclusive trade show to selected Neiman Marcus customers.  Models were hired to show the products.

http://www.youtube.com/watch?v=GsEgOvZ62tY
This link shows an open bridal trunk show by Watters Bride for all customers during that day.  Brides are given the opportunity to try on the entire collection by Watters Bride at their local Leli Bridal Store.

#6 Video Fashion Show

Fashion shows aren't limited to just a cat walk style presentation.   Below is a youtube video that a young women made in the comfort of her own home.  She highlights the separate pieces of her outfit with text instead of vocals, keeping the focus on the garments.  Although the star of this video walks toward and away from the camera, she isn't on a cat walk.  This makes her personal video a casual difference from those on the runway at the Lincoln Center.  Ever consider making your very own fashion show?

http://www.youtube.com/watch?v=_uSlPh9uXeY

http://fashiontribes.typepad.com/main/2007/08/top-10-fall-tre.html

#5: Fall Fashion Color Trends/Color Story 2011

FALLow the sun!

 

The sun is shining through the fall 2011 fashion.  These tones are a more brown casted and rich spin-off from the spring 2011 yellow.  This warm orange color palate is going to make a lovely contrasting color to our traditional fall earth tones

#4: Fall 2011 Key Color

According to StyleSight, the color category titled "efficiency and security" will be trending next fall.  This natural colorway is "equally split between warm flesh tones and smoky greys.  Beiges vary from clay to mushroom and toasted almond while greys feature silver, limestone and anthracite."  These tones have been comfortably worn by women for years and allow us to feel relaxed.

 

This picture of layered slate is an example of an inspiration palette for this colorway. (http://www.bourgetbros.com/category_products.php?idcat=486)

http://www.youtube.com/watch?v=1PVa-v1W58g This is a site that provides information about a company that provides color forecasting infomation.  Check it out!

#3: Fashion Trend from NY Street

Currently flashing all over the streets of New York are loose boyfriend tops for women worn off one shoulder.  A comfortable stray away from the super small and tight baby tee.  This top is fashion forward and COMFORTABLE! A body perfected by Splendid and enjoyed by all figures.  This shirt can be made of thin cotton for summer and spring and then changed to wool or jersey for fall and winter.  With the simple tweak of the season's popular color story, this garment can go ride out season to season. 

Heather grey feather wool boyfriend top from Splendid (http://www.splendid.com/Feather_Wool_Jersey_Boyfriend_Top/pd/np/101/p/3406.html)

Heather grey off the shoulder boyfriend top from Venus 

(http://www.venus.com/viewproduct.aspx?BRANCH=7~63~&storeid=0&ProductDisplayID=10738&dept=Venus+Clothing-Tops&prod=off+the+shoulder+top)