A Trunk Show is a special sale in which vendors (such as Manolo Blahnik, and Watters Bridal) present their merchandise (shoes, wedding dresses) directly to customers at retail locations ( Leli Bridal, Neiman Marcus). This party atmosphere gives the showcased company the opportunity to highlight their products to a zeroed-in target market and make direct sales at the location.
http://www.youtube.com/watch?v=euhtylxnRYo
This link shows a Manolo Blahnik exclusive trade show to selected Neiman Marcus customers. Models were hired to show the products.
http://www.youtube.com/watch?v=GsEgOvZ62tY
This link shows an open bridal trunk show by Watters Bride for all customers during that day. Brides are given the opportunity to try on the entire collection by Watters Bride at their local Leli Bridal Store.
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