#8 New Show Formats

Many designers and high-end retailers are now incorporating multi-media elements, such as videography, to present their collections to their targeted customers.  

Yves Saint Laurent used a film shown on their website (www.ysl.com) to present their Manifesto Fall/Winter 2010/2011 Woman's Collection.  The model is filmed as she goes down the large staircase in slow motion.  Her outfit changes several times to showcase the line in a multi-media way. This enables the target audience to view the collect from the comfort of their home, no runway necessary!

http://ysl.com/us/en/index.aspx (YSL source) 

Edition 24 "The Film, The Look" is another section on the Yves Saint Laurent website that shows 12 of their different looks.  On the right side of the screen a brief description is given about the garments in the "look" and on the right is a quick video of a model moving in the outfit.

http://ysl.com/us/en/index.aspx

Extra Source:

http://www.suite101.com/content/fashion-goes-multimedia-a48873

#7 Trunk Show

A Trunk Show is a special sale in which vendors (such as Manolo Blahnik, and Watters Bridal) present their merchandise (shoes, wedding dresses) directly to customers at retail locations ( Leli Bridal, Neiman Marcus). This party atmosphere gives the showcased company the opportunity to highlight their products to a zeroed-in target market and make direct sales at the location. 


http://www.youtube.com/watch?v=euhtylxnRYo

This link shows a Manolo Blahnik exclusive trade show to selected Neiman Marcus customers.  Models were hired to show the products.

http://www.youtube.com/watch?v=GsEgOvZ62tY
This link shows an open bridal trunk show by Watters Bride for all customers during that day.  Brides are given the opportunity to try on the entire collection by Watters Bride at their local Leli Bridal Store.